The Poderosas Membership Campaign
This social media design was created to promote The Poderosas annual membership by highlighting its value in a relatable, eye-catching way. The concept visually compares the membership cost to everyday expenses that exceed $250 per year, encouraging viewers to see the investment as both accessible and worthwhile.
I designed the overall layout and visuals, focusing on a clean, modern, and powerful aesthetic. The balanced use of typography, illustration, and white space creates an engaging and easy-to-digest visual narrative that aligns with The Poderosas brand identity and empowers the audience to take action.
(Background Image) — Gratitude Campaign
The background design features the statement “Gratitude is a leadership skill,” created to emphasize The Poderosas’core leadership values through a strong, empowering visual message. It highlights emotional intelligence and mindfulness as essential traits for women in leadership.
I designed the layout and visuals to convey confidence and warmth through clean typography, balanced composition, and a modern, minimalist aesthetic. The design combines professionalism with approachability, aligning with The Poderosas’mission to inspire and uplift their community.
